How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Without some form of adoption marketing, attempting to sell a customer anything else–be it another product or the renewal of a service–is a fruitless pursuit. Cross-Sell Takes On More Importance.