Remove Aggregators Remove Classified Ads Remove Distribution Remove Trends
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New versions of ChatGPT and other AI martech releases this week

Martech

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Which led us to take a look at this distribution: This shows the percentage of different G2 ratings, high to low, on the y-axis, compared against the age in years of the vendors on the x-axis. Contribute your suggestions here.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detection, headings usage, social links & meta distribution, AMP, and more. Pie chart showing the title tag length distribution, with a length less than 30 chars being 31.7% Meta tags that Google understands.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. First, scientific knowledge is difficult to aggregate. Second, scientists work independently.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter. There is debate whether this trend is past its prime. News Feed - A news feed is literally a feed full of news.