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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

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Who Will Win the War for TV Ad Dollars?

Contently

Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? It’s what Thompson calls “the demotion of sports from mass media centerpiece to just another bit of content available on an aggregator.”

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Moz

And we're happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure! If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites. Start watching now. Ready for more?

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25 Best Content Curation Tools For Fail-Proof Marketing Automation

Optinmonster

This app lets you save and organize YouTube and Vimeo playlists and videos to create a video gallery for your website. You can also use its content discovery functionality, or follow user-generated content bundles. Paid plans currently start at $6 a month. Huzzazz Looking for more content curation tools for video?

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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up. With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. What about YouTube or voice search or TikTok? Luke Carthy.

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Shopify Product Page Optimization Mega Guide (With 13 Real Examples & 13 Expert Tips)

Convert

A Shopify Analytics tool, Littledata , aggregated data from 3,262 anonymous Shopify stores to arrive at the values below, representing the online store’s ability to convert visitors to customers: Average conversion rate: 0.3% Group/Bundle Shot – If it’s a bundle you can do a flat lay, highlighting different products included.

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45 best digital marketing tools to grow your business

accelerate agency

The free version includes related keywords, a Google trend chart, and YouTube insights. You can include metrics from multiple datasets and import data from other Google tools and YouTube. Cost: Free, or from $45 per month for the marketing hub; bundles start at $50 per month. Cost: Free. Google Forms.