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The Best 10 Conversational AI for Sales

Hubspot

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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The Critical Role of Analytics in Content Operations

ClearVoice

Content operations bring stability and consistency to every level of your content marketing. One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations. What are Content Operations?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. It’s unlike anything else you may find online. What Are Heatmaps?

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

So what do marketers do? In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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Content Analytics: A Primer For Content Marketers & Publishers

Parse.ly

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Leaves valuable data out of aggregate metrics and averages. Table of Contents.

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Leveraging Google Data Studio to Showcase Actionable Marketing Metrics

Circle Studio

In this age of information, the amount of data available to marketers can be daunting. Marketers have the challenge of understanding and analyzing this mass of data and then presenting it in a way that will make their team care about and use the metrics to take action. As a digital marketer, you must also be an analyst.

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