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Funnel Vision: Content Marketing Strategies That Create Engaging Health Care Experiences

ClearVoice

Outputs such as member data, personas, and other aggregated demographics will yield a treasure trove of information that translates nicely into audience segments. It’s an important part for sure, but until you know who you’re providing it for, your content might just end up in a virtual void.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

No specifis will be shared, only aggregated data. Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… . You can help. Email me direct.

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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. One tool/technique that works is social listening, a way of aggregating consumer sentiment from across various social levers to glean a greater understanding.

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How 3 top brands provide social media customer service and support

Sprout Social

A simple SWOT analysis can provide meaningful insights into where and how you can improve. For example, if you’re managing a high volume of messages split across multiple networks, it may be time to level up to a tool that aggregates them in a single location, like Sprout Social’s Smart Inbox.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). For those not familiar with it, the B2B Marketing Zone (a.k.a. Business Blogging.