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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

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Better show up on the first page or go home

Anything Goes Marketing

As I finally get through all of my old email, I found this study on eMarketer in May that basically demonstrates that you better be on the first page of search results or you will probably not be seen. It seems that the number of people that get past the first few pages of search results is less and less since 2002. Pick your choice!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). eMarketer ). eMarketer ). Think AdWords isn’t important?

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40 Epic Marketing Insights From Google [Data]

Hubspot

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, December 2010) Tweet This! Source: eMarketer, September 2011) Tweet This!

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e.

Planning 100
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How Display Advertising Benefits B2B Businesses

Valasys

Google Display Network: Google Display Network on Google AdWords provides the quality traffic & scalability & hence most B2B marketers use Google as the prime source of their traffic. These include non-Google display networks, Youtube video ads, & promotions that have been sponsored by Gmail.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010.