The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.
Google AdWords Adds “Customer Match” to Their Targeting Arsenal
SEPTEMBER 28, 2015
In addition, to begin with this targeting capability will only be available via Google Search, YouTube, and Gmail Sponsored Promotions (GSP). The good news is this adds an additional way to reach users more likely to be interested in your products and services than simply bidding on keywords or using YouTube Trueview ads and GSP ads based on demographic and interest targeting. The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. What do you think of all the recent Google Adwords changes?
You can only win search by winning social
MAY 5, 2015
And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS. Show up on their webinar, their podcast, their YouTube.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.
10 secrets to research the best SEO keywords
MAY 16, 2016
Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Chad Hurley, the co-founder of YouTube, summarized our sentiments perfectly when he noted, early in YouTube’s existence, that YouTube is becoming much more than an entertainment destination.
Influencer marketing tools of the trade
JUNE 14, 2016
Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races!
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. Youtube Ads : Video ads need to get attention within the first three seconds and are generally expensive to test. AdWords Only Tactic. Use AdWords customer match.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. Welcome back marketers.
What Your Business Needs To Know About Google+
JULY 8, 2011
But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Even the most anti-social, uncreative, and introverted staffers could be Google Clout rockstars just from their nightly obsession with cat videos on YouTube, their penchant for commenting, and the fact that they’re a Google Android super-duper-power user.
How to Audit a PPC Account
NOVEMBER 2, 2015
You could also have a separate section on display tactics, YouTube and others if it applies to the account. Take screenshots from the AdWords or Bing interface or Excel. You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business.
YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
MAY 31, 2013
10 Questions to Ask Before Setting Up a Company YouTube Channel. First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today!
Content distribution: which is the best platform/channel to amplify your content?
SEPTEMBER 12, 2016
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals.
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
2015 saw more than 1 billion health-related searches on YouTube, up 92% from 2014. Healthcare AdWords content Google ppc Search Engine Optimization seo Video
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Pricing: free (but requires an active Google AdWords account). Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Also find contact information for domains, successful AdWords ad texts, and negative keywords.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. Mobile YouTube views are up 100 percent year over year, and overall watch time is currently up 60 percent year over year, according to YouTube’s official statistics page.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. Guest post by Anthony Bergs.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate). Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business.
Ultimate List of 22 Account-Based Marketing Tactics
MARCH 29, 2016
Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
YouTube. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.
9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
FEBRUARY 24, 2016
YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day. Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
YouTube: Like its social media platform friends, YouTube also has a Trends Dashboard – right here – that will show what the most popular videos and topics are. Trending videos are based on embedded video views and views on YouTube.”.