KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. What Are We Doing With Our Leads? Example of PPC Lead Funnel.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

The Point

JANUARY 13, 2017

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. Most likely they’re simply looking to solve a problem.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. The biggest downside of AdWords is the character limit.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

KEO Marketing

AUGUST 15, 2017

Pay-per-click: Google AdWords retargeting. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

KEO Marketing

DECEMBER 5, 2017

Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. In Conclusion.

Trends 48

Trends B2B Marketing B2B Thought Leadership Planning 48