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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Here are a few examples of content goals : “In [YEAR], improve product recognition by [PERCENTAGE].” Advertorials or native content. Landing pages and microsites. Results-oriented: The goal is centered around your small business’ “why” (why you exist). Blog posts. Digital newsletters. Infographics.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Launch a new product, service, investment? While disclosures are essential everywhere, they’re doubly so for “advertorial” content. While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. The informational microsite. coconut oil.

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Earned-media micro-influencer marketing master class

Biznology

Launch a new product, service, investment? While disclosures are essential everywhere, they’re doubly so for “advertorial” content. While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. The informational microsite.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Microsites. Failures and What Not to Do.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Microsites. Failures and What Not to Do.