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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising. Here are a few examples of content goals : “In [YEAR], improve product recognition by [PERCENTAGE].” Advertorials or native content. Blog posts.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. June 7, 2010.

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Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Launch a new product, service, investment? While not all B-D-list online influencers lead with an advertising rate sheet, many do. The informational microsite.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Microsites. Failures and What Not to Do.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Microsites. Failures and What Not to Do.