Four Reasons to Keep Branding During a Recession
WebMarketCentral
NOVEMBER 19, 2008
Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.
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