Remove Advertorials Remove Banners Remove Magazine Remove White Paper
article thumbnail

Four Reasons to Keep Branding During a Recession

WebMarketCentral

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Think traditional print, all the way to old school banner ads.

article thumbnail

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Think traditional print, all the way to old school banner ads.