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Phony Testimonials and Dumb Social Proof

Writing on the Web

They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. Blog this on Blogger. Advertorials: Step 7- Provide Proof. A perfect example can be seen on Internet marketing gurus sites. Share this on Bebo.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

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Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Be grateful (nobody is required to help you).

Class 80
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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

5% of bloggers include printed newsletters in their content strategy. While at a recent conference, I heard the story of how a local sunflower butter (peanut butter alternative) company sent a pitch, recipes, supplies, and of course, the sunflower butter to influential food bloggers. Advertorials. Newsletters. The result?