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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. And what's the difference, anyway?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Reviewers of the software on TrustRadius are evenly spread across small and medium-sized businesses and enterprise users. These integrations will help streamline and improve your customer interactions on social media. The software makes it easier for you to participate in brand-related customer conversations on social media.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets. What’s your favorite social media platform? I am not a media buyer. I like Twitter a lot, but less for “brands.”

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Reviewers of the software on TrustRadius are evenly spread across small and medium-sized businesses and enterprise users. These integrations will help streamline and improve your customer interactions on social media. The software makes it easier for you to participate in brand-related customer conversations on social media.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Reviewers of the software on TrustRadius are evenly spread across small and medium-sized businesses and enterprise users. These integrations will help streamline and improve your customer interactions on social media. The software makes it easier for you to participate in brand-related customer conversations on social media.

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Build some social media marketing backbone you big wuss

Biznology

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Outreach is the lifeblood of social media engagement.