Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Before meeting Joe, I’d lost faith in lead gen.
Let's personalize your content