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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? Are you going to try a carousel ad, a link ad, or a video ad?

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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

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7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

If you’ve been running ads on Facebook, you’ve probably seen all of the metrics that you can monitor to make sure that you get the best results from your campaigns. In fact, there are more than 145 metrics accessible on the business manager to help you determine whether or not your ad is profitable for your business or not.

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How to Get Started with Performance Marketing

Outbrain

You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. In most traditional forms of advertising, the advertiser pays a fee up front for ad space independent of performance. That could mean hundreds to thousands of dollars spent without ever seeing a conversion.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark Consulting

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. Target CPA (cost-per-acquisition).

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

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The Big List of Content Marketing Acronyms

Brandpoint

AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. CPA: Cost-per-Action.