Top 5 Advanced Best Practices for Modern Outbound Sales
Apollo
OCTOBER 23, 2018
Consider segmenting buyer personas with a matrix. Deal size and total addressable market (in terms of number of potential people you can contact) often, but don’t always, have an inverse correlation. Now, you know that you need to contact 600 people to close each deal (from the basic funnel math above: 1.5 x 4 x 2 x 50 = 600).
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