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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. One way around this is to use product registration.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.

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The 11 Best Live Webinar Software of 2021

Hubspot

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Image source. Image source.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). When it comes to Account-Based Marketing there aren’t separate sales & marketing funnels; rather a unified account’s journey funnel.

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6 integrations to get more from your social media management platform

Sprout Social

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.