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DivvyHQ
NOVEMBER 19, 2018
Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing. Recently, the folks at Ascend2 released their latest Marketing Technology Trends report. We’ve got you covered.
DivvyHQ
DECEMBER 12, 2018
Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Content Marketing Works. Content Marketing Is Cost-Efficient. It just does.
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DivvyHQ
JUNE 25, 2019
In enterprise content marketing, maintaining message consistency can be tricky. Message consistency is about communicating on all marketing channels in a manner that rings true with your brand’s attributes. Alignment to a core message is a foundational necessity for content marketing. First, What Does Message Consistency Mean?
DivvyHQ
SEPTEMBER 17, 2018
Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. Therefore, there is a growing need to manage this rich content efficiently to minimize the overhead cost associated with it.”. “An Depressing.
DivvyHQ
APRIL 22, 2019
Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. But therein lies the problem. Companies change. Weaknesses.
DivvyHQ
MAY 2, 2018
We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Joe Pulizzi has argued that in 10 years, content marketing will just be marketing , and one could make a good case we’re close to that point already. Especially if the word “content” comes before them.
DivvyHQ
JULY 11, 2018
We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. The rest of the time was spent doing other marketing content as required by other groups. What To Do?
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