Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. Ken Lomasney , COO of the agency UMarketing LLC, provides a handy illustration of this phenomenon. With his clients, Ken never says “marketing database.”

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 02 conversion rate – I don’t think so!

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

link] Targeting them can increase reach, efficiency [link] Brenna Holmes RT @clarashih: 80% brand impressions come from 16% population- boost your brand by focusing on these key influencers! link] Targeting them can increase reach, efficiency #socialmedia #sm #smo [link] SharpConsultingGroup Where to find your biggest fans (influentials)?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40