Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. There are independent data firms who can do this more efficiently, as B2B data is very difficult to work with. These merged databases can be either accessed online or returned. .
Online Marketing Institute
JULY 31, 2009
The reality is that the purchasing process has changed and most marketers (and also most marketing software technologies) have not changed to support this new paradigm. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.
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