Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Advertising Agencies 116

Advertising Agencies Branding Brand Identity Marketing & Strategy 116

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) to measure the success of your paid advertising efforts. What about data privacy?

Paid Content 75

Paid Content Acquisitions Cost per Acquisition Marketing AI 75

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. The FTC has also created a project to update its business guidance about online advertising disclosures.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40

Content Standard

MARCH 14, 2017

With a DMP, marketers can gather data from web pages or advertising platforms, and second-party data can be linked to other data points that make targeting much easier. If you don’t have a specific company in mind, and a great argument for working with that organization, brokers and marketplaces might be your best bet.

Ad brokers 40

Ad brokers Paid Search Agency Advertising Agencies Work Management 40

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Porch Group Media

AUGUST 31, 2018

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 Some agencies have even said the lack of third party data for targeting will take things back to “the stone age”.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Single Grain

APRIL 8, 2021

In this article, I will discuss the changes that Apple made in its newest iOS release and what steps you can take as a business owner or marketer to support advertising on different mobile ad platforms. The major highlight of the iOS 14 update is how it handles user privacy and data use. IDFA stands for Identifier for Advertisers.

Paid Search Agency 52

Paid Search Agency Mobile Advertising Ads Lead Ranking 52