ActiveDEMAND

MARCH 18, 2022

It has easy integration with some platforms like Google Ads, Google Search Console, 3rd party call tracking platforms, email platforms, and there are a million ways of deploying GA tracking code to a website. Without getting too crazy with your GA setup, you’ll get some duplicate conversions. Real buyer journeys.

Marketing Analytics Tools 71

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies 71

Televerde

FEBRUARY 20, 2020

If you’re planning nurture streams, for example, begin by mapping your buyer’s journey and identifying pain points to address depending on where a prospect is within that journey. A successful data strategy consists of de-duplication, cleansing, and appending. Recruit talented people. Now, you’re one step ahead!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. To combat this, marketers have begun adding even more tools to their tech stack.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Strategic-IC

SEPTEMBER 10, 2019

As HubSpot Platinum partners, the Strategic IC team were treated to sneak peeks of new, upcoming HubSpot features - enabling us to fuel our ideas on how the HubSpot CRM platform can help our clients and ourselves to ‘grow better’. Contact de-duplication, drag-and-drop editors, and easier workflow management. Friction Fighting?.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Televerde

SEPTEMBER 11, 2019

If you’re planning nurture streams, for example, begin by mapping your buyer’s journey and identifying pain points to address depending on where a prospect is within that journey. A successful data strategy consists of de-duplication, cleansing, and appending. Recruit talented people.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

6sense

DECEMBER 10, 2021

And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). 6sense ads. The outcomes have been powerful.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62