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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

It has easy integration with some platforms like Google Ads, Google Search Console, 3rd party call tracking platforms, email platforms, and there are a million ways of deploying GA tracking code to a website. Without getting too crazy with your GA setup, you’ll get some duplicate conversions. Pull deal data from: Salesforce.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

But below the surface, there’s a whole world of added complexity as new marketing channels and technology emerge and companies adapt to shifting regulations and consumer expectations. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.

Privacy 98
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Avoid disguising paid links as image-based ads.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

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Position Zero Is Dead; Long Live Position Zero

Moz

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.