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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

But below the surface, there’s a whole world of added complexity as new marketing channels and technology emerge and companies adapt to shifting regulations and consumer expectations. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

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The Promise and Potential of Data Clean Rooms

Digilant

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

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The Promise and Potential of Data Clean Rooms

Digilant

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

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How to Collect Zero-Party Data Through Email

Litmus

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Your subscribers know that they’re exchanging their data for a better experience, so you need to deliver on that promise.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).

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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. In the past year, GA has added tools to make this possible.

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