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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Ad and landing page generation (coming soon).

PPC 40
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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

But your ability to quantify the return on marketing investment was severely limited. When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure.

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Why You Need to Build a Mailing List Right Now

Optinmonster

According to Litmus , email offers $36 for every marketing dollar spent on average. That means email marketing drives a higher return on investment (ROI) than any other marketing channel. You certainly can’t say the same about your social media marketing campaign. Not sure where to start?

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What’s Trending in Marketing of April 2024

Stevens & Tate

Noteworthy Marketing Trends and News Additions in AI Advertisements Meta, the parent company of Facebook and Instagram, is making it easier for brands to reach consumers with AI-powered tools. How Brands Market To the Different Generations Generational marketing targets different age groups based on their unique needs and preferences.

Trends 80
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How to Create Effective Facebook Lead Generation Ads

Sprout Social

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. What Is Lead Generation? Why Facebook Advertising?

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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SEO & Email Marketing: A Comprehensive Guide

seo.co

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. How Email Marketing Contributes to SEO. Email marketing is alive and well, despite its increasing difficulty. Using Your Blog for an Email Marketing Campaign. Source: Hubspot.