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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. 2020 B2B Marketing Trend #1: Email Marketing and Automation. Email newsletters also keep existing customers engaged which increases their lifetime value. Automation takes email marketing to the next level.

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What is a fractional CMO?

The Marketing Blender

If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

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How to optimize your LinkedIn profile for B2B success

The Marketing Blender

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. It’s also a great way to be discovered by (and build trust with) your prospective customers. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

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How to structure your messaging to increase sales.

The Marketing Blender

The most compelling language you can use to sell focuses on the pain points of your customers. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography.

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Top 4 B2B Marketing Trends

The Marketing Blender

B2B Marketing Trend #1: Email Marketing and Automation. Email newsletters also keep existing customers engaged which increases their lifetime value. Automation takes email marketing to the next level. higher open rates and 152% higher click-through rates than non-automated marketing messages. Recent Posts.

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See how PPC campaigns drive dramatic results for this B2B manufacturer

The Marketing Blender

What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. Consider the results in this brief case study about one of our manufacturing clients. Join Blender’s Blog today!

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Top 3 benefits of working with a woman-owned business certified by NWBOC

The Marketing Blender

The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Join Blender’s Blog today! How to make smart cuts to your Marketing Budget…. Top 4 B2B Marketing Trends for 2020.