SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Drive better results faster.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. Ken Lomasney , COO of the agency UMarketing LLC, provides a handy illustration of this phenomenon. With his clients, Ken never says “marketing database.”

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. By analyzing this data, you can make more informed marketing decisions.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Biznology

AUGUST 6, 2015

That is changing fast, as new tools and measurable communications techniques enable marketing not only to demonstrate financial results, but to take on revenue responsibility. Salespeople are no longer the only rainmakers,” says Thad Kahlow , CEO of the digital agency BusinessOnLine. B2C provides the inspiration.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100