Ad Agencies B to B Database Marketing Efficiency 
Biznology
MAY 28, 2015
Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. Ken Lomasney , COO of the agency UMarketing LLC, provides a handy illustration of this phenomenon. With his clients, Ken never says “marketing database.”
Biznology
AUGUST 6, 2015
That is changing fast, as new tools and measurable communications techniques enable marketing not only to demonstrate financial results, but to take on revenue responsibility. Salespeople are no longer the only rainmakers,” says Thad Kahlow , CEO of the digital agency BusinessOnLine. B2C provides the inspiration.
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