Customer Experience Matrix
JUNE 5, 2012
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.
Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. The firm has grown steadily but slowly, reaching just under 125 active clients.
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PureB2B
FEBRUARY 8, 2022
At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.
The Mx Group
MAY 19, 2017
CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. Qualification for this prestigious list is heavily based on employee feedback. B2B agency by B2B Marketing, and a top 50 B2B agency by Ad Age and Chief Marketer.
Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched.
Customer Experience Matrix
OCTOBER 22, 2013
Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.
Heinz Marketing
MARCH 5, 2019
By Joshua Baez , Engagement Manager at Heinz Marketing. In order to implement a scalable, repeatable process for planning, promoting, and executing your webinar activities, you must ensure that all relevant parties within your organization know their roles and responsibilities. Webinar Console Management.
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