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Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. So far so good.

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Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

FunnelEnvy

This plan includes improving how cookies are classified, clearing up the details behind each person’s cookie settings, and plans to aggressively block fingerprinting. There’s another type of cookie though that’s not going anywhere — the first-party cookie, which allows marketers to collect first-party data.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Miro is an online whiteboard platform for distributed team collaboration.