Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. I'll definitely give this a try! What do you think? Worth a try? link] Wendy A.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. At the same time, word of mouth marketing IS important, and effective. Twenty five percent of the U.S. online population access the Internet from a mobile device.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Thanks, Jay!

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Focus on How, Not What I draw two conclusions from this data.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? Explains why so many people wonder what they may be getting from social media efforts (or any mktg efforts, for that matter). Think out a policy and develop a strategy! [.] link] Weekly Links: August 23, 2009 | UpYourSocial [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring.

Social Media 158

Social Media Media Paid Content Work Management 158

Optinmonster

FEBRUARY 10, 2020

You’re definitely not the only one. Fortunately, the definition is simple: Inbound marketing is the process of organically attracting and building relationships with people by providing help, education, and value to their lives. As you can see, the pros definitely outweigh the cons. Web activity. Purchase history.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 8, 2010

[link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. The simplicity is definitely a key differentiator. Not Facebook; MySpace. Not Facebook; MySpace.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Webbiquity

AUGUST 28, 2012

29 Social Media Leaps of Faith by Heidi Cohen. Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. There is definitely a culture of digital resistance in a lot of PR firms, which is why I think separate departments have become the norm at a lot of the big agencies.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 25, 2010

According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” link] susanbaier Hi Karen!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. link] Chad Egeland Virtual stalking at its finest Great tips on finding out if your customers are using social media and which platforms they are using. The Gmail stalking tip is something I hadn't thought about before but is definitely interesting enough to give a try.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

There is definitely an addictive quality to it that is extremely hard to explain. randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. Glass screen adds to the weight, definitely. You really have to play with it to feel it.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Another wake up call and a definitive track on which some engagement efforts should be committed. So I definitely believe that Facebook, while definitely taking over lots of aspects of the world, will not be the end of websites as we know them. All those months of trying to learn HTML in 1996 now feel wasted.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. I'll definitely be adding this to my toolbox. I'll definitely be adding this to my toolbox. I'll definitely be adding this to my toolbox. I'll definitely be adding this to my toolbox.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

What's your audiences' first online morning activity? I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. I definitely check email first, then facebook and twitter. Insights with @jaybaer [link] [link] Daniel Hindin Sweet graphic, Jay!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 7, 2010

So, they definitely got my attention with that and here I am writing about it. So, they definitely got my attention with that and here I am writing about it. So, they definitely got my attention with that and here I am writing about it. A few days ago I got a gift certificate for 10 bucks. Yet another testimonial for them.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. However, as I've definitely read on this blog more than once, whats critical for businesses is not gaining followers or fans – its figuring out how to use social channels to add real value for their customers.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&#

Social Media 128

Social Media Media Paid Content Conference 128