Remove Activities Remove B to B Remove PR Remove Trade Show
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.

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Fresh Insights in Selling to SMBs

Biznology

They still rely on trade shows and events for product information–second only to peers and colleagues. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. They like print materials, for brochures, checklists, handbooks, case studies.

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B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

markempa

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that? " Related post: U.S.

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 7:00 p.m.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

Becoming a more socially active business. Fast-forward, we went from the 30 users to close to 2,000 employees who are actively engaged in social media. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. We made it very easy for them.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

And, uh, there, I, I kind of went into PR and marketing a little bit. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. I started as a, in, in art and I had like an associates degree in business. I really liked it.