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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Here, you can see some vital statistics about your existing followers including their age range, gender and location. Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Your target audience should have interests relevant to your brand and/or industry.

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

You track the metrics and select ranges (some sort of benchmark) that signify ideal performance. You can then weigh the tracked metrics against those ranges to evaluate performance. When a metric is within the range, you know you’re on course to reach your targets. Conversion/Win Rate. Click-Through Rate (CTR) .

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. The same companies are likely to have a solid content strategy, use a wider range of tactics, and find the creation of engaging content less challenging. . . Social Media Examiner. .

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Sales Pipeline Radio, Episode 108: Q&A with Jonah-kai Hancock @jonahkai

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. Our industry moves quickly. We’re bringing over 2000 of the best speakers and best minds in the industry to talk about where the industries going, right? For me, what are we going to focus on for this quarter?