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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Set realistic outcomes and objectives.

Planning 223
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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 356
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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. As growth continues to become more challenging, look for leaders to elevate strategy in their marketing, replacing tactics with strategies and simple goals with true aspirations for winning. SWOT analysis on steroids.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. These perceived differences often lead to miscommunication, friction, and other issues related to sales and marketing misalignment. According to a Forrester study, 43% of CEOs say that misalignment has cost them sales.

Hubspot 94
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6 Tips for Inbound Appointment Setting

Belkins

Can you sell via your inbound sales materials? These two channels work in sync, supporting one another to achieve a healthy, and productive sales system. Since we spoke about outbound sales a lot, it makes sense to elaborate on the inbound channel and how you can maximize its efficiency. Management level. Sounds great?

Tips 67
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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. It entails bypassing traditional approaches and streamlining growth.”

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These include metrics like sales and revenue growth, marketing team spending per new customer, funnel conversion rates, etc. Self-Discovery. Marketing Intelligence Methods.