Acquisitions Differentiation Focus Group Loyalty 
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. These include: Mergers or acquisitions Changes to your brand architecture (e.g.
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. These include: Mergers or acquisitions. Focus groups. Changes to your brand architecture (e.g.
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Content Standard
APRIL 23, 2024
But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.
ClearVoice
APRIL 19, 2021
An effective demand generation strategy creates opportunities for brand awareness, customer acquisition, and ongoing business growth. Bolster your brand awareness: Working across digital channels, demand generation tactics can help you differentiate your brand from its competitors for those in your target audience. Challenges.
Launch Marketing
APRIL 18, 2018
By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). According to Deloitte , 62% of companies view customer experience delivered by the contact centers as a competitive differentiator. 80% of business buyers expect companies to interact with them in real time.
Tomorrow People
OCTOBER 10, 2017
Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Don’t kill your content marketing with mediocrity.
Convert
MAY 31, 2022
Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. For example, Olipop’s main USP is that it’s a “new kind of soda.”.
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