Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Engagio

JULY 20, 2023

By changing the account list for this report, you can see which groups of accounts are landing on which pages. For example, if I am targeting the Industry Vertical of Healthcare, I will most likely want those accounts going to my healthcare landing page. The Set-Up: Create an “Opportunity” report.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

markempa

APRIL 27, 2017

At this stage, you’re moving them from being lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Read more on Lead Nurturing: 5 Useful Tactics to Get More Opportunities. Smart Tagging Contact Attributes.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Directive Agency

JUNE 29, 2018

And by keeping relevancy and authority within your vertical to the pages you’re trying to rank, for the keywords you’re trying to rank for, you’re going to see tremendous success. See, our own LinkedIn campaigns, we were converting eBook downloads at 40% from VPs of marketing at B2B SaaS firms and that was great.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Ledger Bennett

OCTOBER 28, 2020

On-Demand Viewers (if applicable) with breakout by audience/attendee category based on your value system. 5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. – Attributable Revenue Impact. Do Virtual Events Work?

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59