How To Measure Account-Based Marketing In 7 Easy Steps
JANUARY 8, 2019
In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns. B2B marketers can’t only rely on quarterly revenue reports to measure the success of ABM efforts. 7 Steps to Measure Account-Based Marketing.