How To Measure Account-Based Marketing In 7 Easy Steps


In many ways, account-based marketing (ABM) has more in common with art than science. B2B marketers can’t only rely on quarterly revenue reports to measure the success of ABM efforts. 7 Steps to Measure Account-Based Marketing.

Why Marketing Best Practices May Sabotage Your Results


I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

How do I stop and start my campaigns – Drip Campaigns


What kinds of qualified accounts we will recoginze for the drip campaigns? So a question comes up all the time which is “ How many campaigns can I or should I run inside of an account-based advertising program? ”. We will call those net new accounts (NNA).

Why Every Marketing Strategy Needs To Include Attribution


Surely bringing a new product or feature to market and generating demand has been done before in your industry. You have a talented team with experience and technical know-how, a loyal customer base, and you’ve developed economies of scale if you’re a manufacturer.

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. It’s funny when we put on our marketing and sales hats or walk into our offices how we can talk and write differently. As I’ve written before, the best marketing feels like helping (because it is.).

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6 Marketing Reports Used To Develop Competitive Advantage


Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI?

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding. Where are B2B Marketers Headed?

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Opportunities.

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