Valasys

JANUARY 21, 2020

Automated data collection & the right targeting is something every B2B marketer strives for. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

FEBRUARY 24, 2020

Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success. The realm of content marketing is always changing.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

MARCH 5, 2020

Instead of figuring out which product or services fits in the best to the needs of your customers, the marketers need to strategize & come up with the strategies to design exclusive products or services to suffice the requirements of the customers. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 13, 2019

They should prioritize the most important tasks aligned with sales & then should also prove to the organizations the positive outcomes that follow as a result of the sales enablement process. Marketers need to carefully apply marketing strategy & assimilate the discovery aspect from the sales processes as well.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

MAY 29, 2020

This helps in building positive brand equity and retaining customer loyalty. This helps in building customer loyalty, customer acquisition, and retention and spreading positive word-of-mouth for bringing in more customers. 2 Automating Processes and Optimum utilization of the Marketing Resources.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. Wrapping Things Up.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

In fact, according to a study by HubSpot 55% of marketers stated that blog content creation is their top inbound marketing priority. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Inbound marketing has been a boon to the unrelenting & non-idiosyncratic framework of modern B2B businesses. According to HubSpot, Inbound Marketing can be defined as follows: “Inbound marketing is about creating valuable experiences that have a positive impact on people and your business.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45