Account Based Marketing CRM Data Hygiene Validation 
DealSignal
MARCH 8, 2021
CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.
DealSignal
MARCH 11, 2019
A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.
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DiscoverOrg
JUNE 9, 2017
While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Clean out inactive contacts in your CRM and marketing automation tool. Is it possible to hit a spam trap using DiscoverOrg data?
SalesIntel
AUGUST 11, 2021
Now back to reality – Mr.Smith is your potential customer and looking for a CRM. Will you try selling him an email marketing platform just because you think it might help him? That’s why we have a detailed article on Intent Data that explains the concept in the simplest way and how to get the data.
SalesIntel
MAY 20, 2022
Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately. Is their focus on data collecting and analysis, or are they reacting to a trend? GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend.
Strategic-IC
SEPTEMBER 7, 2021
is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?
Leadspace
AUGUST 8, 2017
B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. – How to Prepare Your CRM for Account-Based Marketing.
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