Rollworks

JULY 23, 2018

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching an eye: retargeting. According to the Interactive Advertising Bureau, 91% of marketers who have used retargeting have found it to perform equally or better than search, email, or other display ads.

Top of Funnel 40

Top of Funnel Paid Search Agency Ads Campaigns 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Metadata

JUNE 16, 2020

As an AdOps lifer, I spend a lot of time thinking about the most efficient application of ad spend and which channels to leverage for the best ROI. While B2C performance marketing will remain largely unchanged (e.g. While B2C performance marketing will remain largely unchanged (e.g.

Top of Funnel 64

Top of Funnel Lead Ranking Advertising Funnels Account Based Marketing 64

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Terminus

FEBRUARY 14, 2023

If media budgeting was given a “senior superlative” in the yearbook, it would be “Task Most Likely to be Delegated.” So, if you’ve clicked on a headline about digital media budgeting, it’s probably a task that you’re in charge of. Terminus customers get the chance to access our team of B2B digital media managers. We get that.

Cost Per Thousand 29

Cost Per Thousand Paid Content Budget Programs Allocation 29

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. Now you have to face the more difficult question to answer: how do you measure ABM success? How to measure ABM success. But that’s not the worst part. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Terminus

FEBRUARY 14, 2023

If media budgeting was given a “senior superlative” in the yearbook, it would be “Task Most Likely to be Delegated.” So, if you’ve clicked on a headline about digital media budgeting, it’s probably a task that you’re in charge of. Terminus customers get the chance to access our team of B2B digital media managers. We get that.

Cost Per Thousand 26

Cost Per Thousand Paid Content Budget Programs Allocation 26

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Terminus

APRIL 10, 2017

Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus. Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone who’s not intimately acquainted with the world of marketing, it may sound like a tongue twister of buzzwords.

Cost Per Thousand 42

Cost Per Thousand Work Management Marketing Management Paid Search Agency 42

NetLine

DECEMBER 6, 2019

pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Paid Traffic Acquisition. CPC (Cost Per Click).

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59