Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

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Intent Buy Account Based Marketing ABM 72

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

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Intent Data Intent Intent Signal Lead Ranking 147

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What third-party data sources do they use? Final Thoughts.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Investing in second-party and third-hand data can help fill this gap.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention. This is where intent and engagement data come in.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 21, 2017

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. Because it requires significant time and effort, most B2B companies only use 1:1 ABM with ten or fewer accounts at a time. Pipeline Velocity ABM Campaign Templates.

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Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. This is crucial among ABM best practices but is often overlooked. Are you ready to take your B2B marketing game to the next level?

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Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

Meet the ABM Masters. The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84