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4-step lead generation analysis to optimize sales conversion

Markempa

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation.

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Sales Pipeline Radio, Episode 263: Q & A with Geoff Webb @isolvedhcm

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are listening to this on demand, if you’re watching this on demand on LinkedIn, thank you much for checking it out. We were really excited to be a part of that, and it is now available on demand.

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choozlechat: Digital advertising for the law practice industry with Ryan Braswell at Dean Boyd law firm

Choozle

RB: I actually met with 14 other very large demand-side platforms (DSPs), and the process of deciding on Choozle took about three months. It’s also allowed us to do more frequent AB testing, which compared to linear, provides near real-time results. I would report to Dean and Heidi weekly with options and my opinions.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com. So that’s the same in B2B and B2C.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

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The Definitive Guide to Email Deliverability

SendX

Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. So test it out. To get better email deliverability and subscriber engagement, you should AB test on your email subject lines, from name & email, delivery time and email content. Opinions don't matter. SPF Testing.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. One example is the use of demand-side platforms (DSPs), which use AI-assisted algorithms to analyze available ad inventory across multiple ad exchanges and websites.