Martech Advisor

DECEMBER 3, 2019

Table of Contents: What is an Email Marketing Software Platform? Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. 8 Key Must-have Features of Email Marketing Platforms. Audience segmentation.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Kevin Indig

JUNE 26, 2023

In a world where everyone can create the same content, brands need to increase their web footprint. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Look for data sources that offer a diverse range of information.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

SendX

SEPTEMBER 10, 2018

You have spent countless hours to come up with the perfect content marketing strategy for your company. You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. Introduction. But your email marketing effort is not yielding any results.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

chiefmartech

AUGUST 5, 2019

As a shorthand, I think of these tracks as stacks, facts, and acts. Data & Analytics — the “fuel” that powers your driving machine. Marketing & Leadership — your “destination” and the “route” to get there. In between sessions, we’ll also have awesome snacks.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

accelerate agency

FEBRUARY 16, 2023

Improved security In this day and age, security, privacy, and data protection can never be far from your mind. SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52