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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

The streaming platform runs hundreds of A/B tests per year to perfect its strategy, according to Forbes. It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 trillion to $3 trillion in new value.”

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance. This is measured against POS performance. Computer Market Research. How to Create a Successful Performance-Based MDF Program.

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What It Means to Get Branded Content Right

Content Marketing Institute

Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. Click To Tweet.

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Four A/B Testing Best Practices

LiveRamp

A/B testing is at the core of evidence-based marketing. Learning how to conduct A/B tests that provide valid and generalizable results is a long-term commitment. However, it’s worth the time put in because ultimately, a solid A/B testing program can drive significant business impact. Start simple.

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5 Ways to Increase Email Opens & Engagement

Vision6

Let’s say you know whether your contacts are gluten free – as you’ve got this data available from your in-store POS system, or your subscription form. 2 A/B Test Your Subject Lines. What experiments and tests can we run to tweak the performance of our email campaigns and boost those open & engagement rates? Wow, harsh much!

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Push vs. Pull Marketing: How They Differ and Work Together

Hubspot

When businesses are looking for a point-of-sale (POS) app, Luis wants his POS system to be the one they choose. When businesses are looking for a point-of-sale (POS) app, Luis wants his POS system to be the one they choose. I recently bought a new laptop. The goal is to bring what you offer to customers in your marketing.

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