7 Questions to Answer When Planning Your Personalization Strategy
Content Standard
MARCH 21, 2022
The streaming platform runs hundreds of A/B tests per year to perfect its strategy, according to Forbes. It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 trillion to $3 trillion in new value.”
Let's personalize your content