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How to future-proof your programmatic strategy

Bannerflow

Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. What other ways can advertisers upgrade their data infrastructure to continue reaping the benefits of programmatic ads? throughout 2022.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.

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5 SaaS Startups with Creative Social Media Marketing Strategies

Scoop.it

The global SaaS market was worth $158 billion in 2020 and is expected to almost double to $307 billion by 2026. That’s why it uses video ads to demonstrate what its popups look like and how simple (and fast) it is to create them: While we’re at it, let’s give a quick word for the ad copy too.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Statista ) By 2026, the eCommerce market is projected to reach over $8.1 Statista ) 24% of retail purchases are expected to take place online by 2026. CMI ) 87% of B2B and 65% of B2C marketers prioritize fulfilling their audience’s informational needs over-delivering sales or promotional messages. ( trillion globally.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. Follow up your revenue claims with how certain new feature tests can reduce their exit rates for a specific page, or how adding certain options and bold CTAs can empower the visitors to take action. from 2019 to 2026.