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How to future-proof your programmatic strategy

Bannerflow

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. throughout 2022.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026.

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5 SaaS Startups with Creative Social Media Marketing Strategies

Scoop.it

The global SaaS market was worth $158 billion in 2020 and is expected to almost double to $307 billion by 2026. So for anyone looking to start a business in the SaaS space, here are five startups doing SaaS marketing right. Of course, not all SaaS marketing campaigns on LinkedIn are guaranteed to succeed.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. Follow up your revenue claims with how certain new feature tests can reduce their exit rates for a specific page, or how adding certain options and bold CTAs can empower the visitors to take action. from 2019 to 2026.