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How to future-proof your programmatic strategy

Bannerflow

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Statista ) By 2026, the eCommerce market is projected to reach over $8.1 Statista ) 24% of retail purchases are expected to take place online by 2026. CMI ) 87% of B2B and 65% of B2C marketers prioritize fulfilling their audience’s informational needs over-delivering sales or promotional messages. ( trillion globally.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. Follow up your revenue claims with how certain new feature tests can reduce their exit rates for a specific page, or how adding certain options and bold CTAs can empower the visitors to take action. from 2019 to 2026.