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Seismic Shift ‘24: Day Three Highlights 

Seismic

Be sure to sign up for the Shift waitlist to be notified when tickets for next year go on sale – it’ll take place September 9-11, 2025 in San Diego, CA. Mark your calendars for September 9-11, 2025 in San Diego. Want to be in the room next time? Don’t miss the fun at next year’s event!

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Marketing KPIs are changing. Here’s why.

Zoominfo

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. So marketing needs to be involved throughout the entire journey, not just at the beginning.”

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How to scale your enablement program

Seismic

As a Principal Strategic Consultant at Seismic, I’ve had the pleasure of working with a variety of customers at different stages of their enablement journey. In fact, research shows a direct correlation between sales enablement and revenue. Consistent stewardship of their strategy is typical of high-performing organizations.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. billion (about $5 per person in theUS) (about $5 per person in the US) by 2025. But how do you figure out what your consumers want or need?

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Beyond Discovery: 8 Steps for Applying Business Insights

Vision Edge Marketing

By 2025, an amazing 463 exabytes of data will be created worldwide daily. Correlations and Relationships : Insights often involve recognizing correlations or relationships between variables that were not apparent initially. If data-derived insights are so good, why do so many organizations still rely on experience and intuition?

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

These market conditions make a stronger case for balancing your brand and demand activities to capture the early attention of decision-makers and keep your solution top of mind throughout the entire buying journey. Learn more about the value ABM Connected TV can bring to your organization when you request a demo today.

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How CRM Transforms your Business

GreenRope

What does CRM mean for your organization? The analyst firm further forecasts that SaaS CRM adoption will reach 80-85% by 2025.” A lot of this falls on training, but in my opinion, organizations do not fully understand nor embrace how CRM is going to transform their overall business. CRM continues to evolve.

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