Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. As the countdown to 2020 begins, marketers across the globe are looking ahead.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Advertisements Advertising 104

QuanticMind

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

Education 75

Education Rules Budget Programs Planning 75

Biznology

SEPTEMBER 11, 2017

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising.

Cable 169

Cable Class Mobile Advertising Amazon 169

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025. According to Statista , FAST will reach $6.1

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Biznology

JANUARY 8, 2018

They’ll call it advertising and retail. Media roadmap. How can media and publishing regain its leadership? Instead of dying quietly, can media use a new technology inflection to soar upward — and lift the world with it? Disclaimer: All articles in Media 2025 are provided as-is for general information.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111