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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

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Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025. According to Statista , FAST will reach $6.1

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

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Six roadmaps multiply your exponential growth

Biznology

They’ll call it advertising and retail. Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Only the issued patent, such as U.S. Like this post?